Why typo correction can't be silent
Correcting "trainrs" to "trainers" is the easy part. The hard part is telling the customer without making them feel corrected, and knowing when nothin...
Out-of-stock products in an online store: hide, push down or show?
Hiding out-of-stock products looks like the obvious decision and is usually the wrong one. What shoppers do when they run into one, the three options compared, and why store search sometimes shows stock that is no longer there.
Read the article
Your catalogue is written for the supplier, not for the person buying
References, codes and technical names straight out of the supplier's file. What to do when the customer writes in a different language to ask for exac...
Too many filters are a place where the sale dies
Twenty facets on a list of nine products. How to decide what to show, in what order, and when it's better to show no filters at all.
A search module for PrestaShop, and the theme never notices
Search starts being served from outside, without touching the theme or the structure of the catalogue. What changes for the people buying, what change...
We only write when we have something to say
Get new articles on search, conversion, e-commerce and what we learn from real data.
No data sharing. Cancel whenever you like.